莫斯科的Unicorn包装设计公司为 Kometa矿泉水设计了全新包装。Kometa（英语发音为“彗星”）是俄国生产饮用水的国际品牌。

Unicorn Studio Moscow has created a packaging design for "КOMETA" spring water. "Комета" (eng.: Comet) is a new Russian brand of drinking water produced for the domestic and international markets. 

包装设计公司的目标非常明确：包装必须非常容易识别，也要便于记忆。为了达到这一点，包装设计公司选择了一个简单的图像-一颗银色星星。它的存在就象征着所有:纯净，技术，太空级别的质量，另外它还类似于闻名于世的一个俄国徽章。

"Our objective was clear: package must be instantly recognizable and easily remembered. To achieve this, we have chosen a simple, minimalistic image – a silver star. It symbolizes everything at once: pureness, technology, space-level quality, and in addition, it resembles one of the most well-known emblems of Russia in the world. "

谁公司选用的这颗星星看上去像莫斯科克林姆林宫外轮廓。这座建于上世纪50年代之前赫赫有名的建筑物给予我们源源不断的灵感。这颗星星有着精巧的内部结构，里面有很多细节排列。尽管如此，整个设计看上去还是非常简洁。即使你不会立刻记住这个名字，“Kometa”的Logo也会很容易记忆和辨认。这个产品可以如此总结：“买一瓶有一颗星星的水”。这足以把产品和其他在货架上的竞争者区分出来。

"Our star visually looks like the stars of Moscow Kremlin towers. These illustrious design objects built in the first half of the twentieth century have always inspired us. Our star has an elaborate internal structure, filled with an array of details, but despite this, the label looks concise. "Комета" logo is easy to remember and recognize, even if you do not memorize the name immediately. This product can be described in one sentence: "Buy water in a bottle with a silver star" and this distinguishes the product from it is competitors on the store shelf."

但是如何把星星的形象和产品名“Kometa”联系起来呢？彗星不应该有个尾巴吗？在这个案例中，它以一种不常见的角度 - 我们的彗星正对着观赏者飞来，所以只能看到有火花的光晕。

"But how is the star image connected with the name "Комета", should not a comet have a tail? In our case, it is just an unusual perspective - our comet flies face forward to the viewer, it is shining tail is only visible as a halo of sparks. 

Space theme is continued in the design of the bottle, for which we chose plastic in saturated dark blue shade, that reminds us of the color of deep space. 

最终，设计的风格可以称之为“复古未来主义”：它不是现代的高科技，而是象征着在过去太空探索是人类浪漫梦想的复古科学构想。这是一个简单的设计-和星光一样纯净。

As a result, we have a style that can be called "retro-futurism": it is not a modern high-tech, but rather retro science fiction, which refers to the past era when space exploration was a romantic dream of mankind. It is a simple design – pure as starlight."

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