尚略广告上海logo设计与上海VI设计团队为您分享罗马里亚最大房地产公司开发商IULIUS 公司logo设计与企业VI设计案例。
About 背景简介
(Est. 1991) “With over 20 years of experience,
the IULIUS Company is
the only developer and operator of mixed-use projects in Romania. IULIUS
revolutionized the local real estate market, being a visionary company that
implemented premiering concepts in Romania: the first mall outside the capital
city, Bucharest, and the first mixed-use urban ensemble. IULIUS developed over
260,000 sqm of retail premises and other 80,000 sqm of class A office spaces. The
company projects include the PALAS IASI mixed-use urban ensemble, the IULIUS
MALL national network and the UNITED BUSINESS CENTER office building network,
which became urban and economic landmarks for the cities where they were
developed.”
从美国东部时间1991年算起,有着超过二十年经验的IULIUS公司,是罗马尼亚综合开发项目中唯一的开发者和执行者。IULIUS 彻底改变了当地房地产市场,具有远见地在罗马尼亚大胆实行了从来没有人做过的事情:首都布加勒斯特之外的第一个购物中心,第一个综合开发城市综合体。IULIUS开发了超过26万平方米的零售房屋,另外还有超过8万平米的甲级办公楼。这家公司的项目也包括IASI综合广场,IULIUS购物中心国家网络以及联合商业中心办公建筑网络,这些后来都变成了城市地标。
内部的骄傲
For the symbol, we chose from the work of
the international acclaimed Brancusi, a Romanian born trendsetting sculptor,
and his endless column. As we wanted a discrete reference we’ve
modeled it in the negative space of a sun like symbol. The result is a simple
yet powerful icon standing for a company always reaching new heights.
logo设计的灵感来源是出生于罗马尼亚世界知名雕塑家的作品和他无止尽的柱子。我们需要一种不连续的元素做参考,于是把它电脑合成到了太阳的负空间中。结果得到了一个非常简单也很有力的标志,暗示公司会一直追求新的高度。
opinion/notes 观点/记录
As the largest real estate developer in
Romania, the old logo didn''''t do it much justice, looking more like some kind of
small research center inside a university. The execution of the acronym was terrible too, with a triple-threat
ligature that yielded an unpleasant whole. The new logo''''s focus is a shining icon
that — if you don''''t know it''''s based on Constantin Brâncuși‘s endless column — looks like a radiating diamond, which is
not a bad metaphor for a real estate developer. It''''s not the most fantastic
icon but it has a simplicity and an angular starkness
that indicates they mean business and quality. The wordmark is fine. The color
palette is a little weird… the flesh tone is not the most flattering; perhaps a
more salmon-esque color would have worked with the dark blue. Applications are
fine too; nothing too extravagant in the stationery but some more interesting things
in the brochure like the repeating pattern. Overall, an improvement that makes
the company look much more legit and professional.
作为在罗马尼亚最大的房地产商,之前的Logo设计已经不适用了,它看起来让人感觉像是大学里的小研究中心。缩写也很吓人,三个集结音符整体上很难让人感到愉悦。新Logo设计的重点是闪亮。如果你不知道Constantin Brâncuși的无尽的柱子的话,那新Logo看上去则是一颗亮晶晶的钻石。这对于房地产商来说不是一个太差的隐喻。它不是最好的Logo设计,但是它很简洁,干净的棱角象征着商业和高品质。文字标志也很出众。色调稍微有点奇怪,肉色调不是最合适的,也许鲑鱼风格的颜色会和深蓝色更搭。申请表格也很不错,信纸设计没有很突兀的地方,员工手册上有一些有趣的东西比如重复的图案。总之,所有的改善都让公司的整体形象看起来更正统更专业。
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